BM Now Required: What CPETTR 2024 Means for E-Commerce Sellers
The Ministry of Domestic Trade and Cost of Living (KPDN) has officially begun enforcing the Consumer Protection (Electronic Trade Transactions) Regulations 2024 (CPETTR 2024), with major implications for all e-commerce sellers operating in Malaysia. Effective 24 June 2025, all product listings on digital marketplaces such as Shopee, Lazada, and TikTok Shop must adhere to strict transparency and language standards.
This regulatory push aims to enhance consumer rights and transparency in online transactions, particularly as e-commerce continues to grow rapidly in Malaysia.
Announcement
The Ministry of Domestic Trade and Costs of Living (KPDN) introduced the CPETTR 2024—Consumer Protection (Electronic Trade Transactions) Regulations 2024—to strengthen consumer protection within Malaysia’s rapidly expanding digital commerce landscape.
Key Updates as at 20 June 2025
- The previously communicated deadline of 24 June 2025 is currently under review. An updated compliance timeline will be shared once confirmed.
- While Bahasa Malaysia remains a requirement under CPETTR 2024, Shopee has announced it will roll out an in-app dynamic translation feature. This will allow both sellers and buyers to automatically translate product titles and descriptions into Bahasa Malaysia—offering a tech-assisted solution to meet regulatory needs.
Key Requirements Under CPETTR 2024
According to Shopee’s seller guidance (Shopee Education Hub, June 2025) and verified by Sin Chew Daily's reporting, sellers must comply with the following mandates:
1. Disclose Seller Information
Sellers are required to display accurate and complete business information:
- Full name or company name
- Website address (if available)
- Email address
- Telephone number
- Business address
This information will be publicly displayed to buyers, improving trust and traceability.
2. Use of Bahasa Malaysia
All product titles and descriptions must now be written in Bahasa Malaysia, with brand names exempted. Sellers may provide additional translations in other languages, but Malay must be the primary language shown on the product page.
This requirement, introduced to standardize product communications and protect local consumers, represents a major shift for sellers who have long relied on English or Chinese descriptions.
3. Upload Product Certifications
For products that fall under health and safety regulations—including supplements, medical devices, non-prescription drugs, and motorcycle helmets—sellers must upload valid certifications issued by Malaysian authorities.
Items such as thermometers, COVID-19 test kits, and other regulated goods must meet this compliance standard before being listed for sale.
Penalties for Non-Compliance
Failure to comply with CPETTR 2024 may lead to both platform-level and legal penalties:
- Platform Enforcement (e.g., Lazada):
- Product takedown
- Deduction of up to 48 violation points
- Legal Action by KPDN under Consumer Protection Act 1999:
- Individual Seller (First Offence): Fine up to RM50,000, or imprisonment up to 3 years, or both
- Individual Seller (Repeat Offence): Fine up to RM100,000, or imprisonment up to 5 years, or both
- Company (First Offence): Fine up to RM100,000
- Company (Repeat Offence): Fine up to RM200,000
These measures signal the government's intent to ensure accountability in digital commerce, especially in product safety, language clarity, and seller legitimacy.
What Sellers Should Do Now
- Audit Your Listings: Immediately update product names, descriptions, and seller information in Bahasa Malaysia.
- Check Certification Requirements: Verify whether your products require health or safety approvals, and upload relevant documents.
- Localize Content Strategically: Ensure translations are accurate and contextual. Poor or literal translations could confuse buyers or trigger platform violations.
- Stay Updated: Follow marketplace announcements from Shopee, Lazada, and TikTok Shop for compliance updates.
How Sellercraft Now Supports You Stay Compliant
With the enforcement of the Consumer Protection (Electronic Trade Transactions) Regulations 2024, all e-commerce sellers in Malaysia must now provide product titles, descriptions, and seller information in Bahasa Melayu.
To help you meet this requirement easily, Sellercraft now enables you to instantly create or clone product listings in Bahasa Melayu across platforms like Shopee and Lazada with just one click. This feature significantly reduces manual effort, saves time, and ensures consistent compliance across all your sales channels.
Final Thoughts
CPETTR 2024 is a landmark regulation for Malaysia’s e-commerce sector. While it adds new compliance layers, it also sets a clearer path for sellers to build credibility and operate within a trusted ecosystem. Platforms like Sellercraft can assist sellers in updating and syncing their listings across multiple marketplaces with compliance in mind.
Retailers who act early and align their operations with these requirements will not only avoid penalties, but also enhance buyer confidence and operational resilience in a maturing digital marketplace.