Frequently Asked Questions
Discover how our Order Management System (OMS) streamlines multi-channel sales, boosts order accuracy, and accelerates fulfillment.
FAQ · 2025 Edition
Updated September 2025
01 Basics
What is Sellercraft, and how can it help my business?
Sellercraft is an Order Management System (OMS) built for Southeast Asia. It centralizes inventory, orders, and listings across Shopee, Lazada, TikTok Shop, Shopify, and WooCommerce—so you prevent overselling, cut manual work, and improve fulfillment speed and customer satisfaction.
Is Sellercraft only for large enterprises?
No. Sellercraft serves SMEs to enterprises. Pricing and features scale with order volume and integrations. Smaller teams get ready‑to‑use workflows; larger operations can add custom connectors and advanced rules without rebuilding their tech stack.
Do I need technical expertise to use Sellercraft?
No. The interface is intuitive and our team handles setup. You'll receive onboarding, videos, and best‑practice guides. We implement in parallel with your current systems so daily operations continue while the platform is configured.
What specific problems does an OMS solve?
OMS tackles overselling, manual errors, inventory mismatches, slow fulfillment, and siloed data. Sellercraft automates synchronization, standardizes product data, and streamlines order‑to‑delivery so teams work faster with fewer mistakes.
Can I start with one marketplace and expand later?
Yes. Many brands begin with Shopee or Lazada and add TikTok Shop, Zalora, or their own store as they grow. The architecture lets you attach new channels without disrupting inventory or order flows.
02 System Comparisons
What's the difference between OMS and ERP?
ERP (Enterprise Resource Planning) is the company‑wide backbone for finance, procurement, HR, manufacturing, and compliance. It centralizes master data, enforces controls, and produces planning and financial reports that keep the business aligned.
By contrast, an OMS focuses on execution for commerce. It keeps inventory synchronized in real time, captures orders from every channel, allocates stock, and routes fulfillment to the most suitable node.
Used together, ERP ensures accurate books and planning while OMS ensures fast, error‑free order flow across channels.
By contrast, an OMS focuses on execution for commerce. It keeps inventory synchronized in real time, captures orders from every channel, allocates stock, and routes fulfillment to the most suitable node.
Used together, ERP ensures accurate books and planning while OMS ensures fast, error‑free order flow across channels.
How is an OMS different from a CRM system?
An OMS (Order Management System) and a CRM (Customer Relationship Management) system serve distinct yet complementary purposes.
While a CRM focuses on managing customer interactions, tracking sales history, and analyzing behavior to drive marketing and retention, an OMS handles the operational side — streamlining order processing, inventory, shipping, and fulfillment.
Both contribute to a better customer experience but from different angles: CRM builds relationships, while OMS ensures smooth delivery.
While a CRM focuses on managing customer interactions, tracking sales history, and analyzing behavior to drive marketing and retention, an OMS handles the operational side — streamlining order processing, inventory, shipping, and fulfillment.
Both contribute to a better customer experience but from different angles: CRM builds relationships, while OMS ensures smooth delivery.
How is an OMS different from a Inventory Management system?
An Inventory Management System (IMS) tracks stock levels and optimizes inventory flow within warehouses to prevent overstocking or stockouts.
In contrast, an Order Management System (OMS) covers the entire sales journey — from payment to delivery — ensuring smooth coordination across inventory, order processing, and fulfillment to enhance customer satisfaction.
While both systems handle inventory data, IMS focuses on what's in stock, whereas OMS ensures what's ordered gets delivered smoothly.
In contrast, an Order Management System (OMS) covers the entire sales journey — from payment to delivery — ensuring smooth coordination across inventory, order processing, and fulfillment to enhance customer satisfaction.
While both systems handle inventory data, IMS focuses on what's in stock, whereas OMS ensures what's ordered gets delivered smoothly.
What's the difference between OMS and WMS?
WMS (Warehouse Management System) optimizes what happens inside a facility: receiving, put‑away, bin management, picking strategies, packing, and cycle counts. It maximizes labor and space efficiency at the site level.
OMS operates one layer above. It decides which facility should ship an order based on availability, proximity, cost, and SLA targets. Once selected, the WMS executes tasks to pick, pack, and dispatch efficiently.
In short, OMS chooses the right site; WMS ensures fast, accurate execution inside that site.
OMS operates one layer above. It decides which facility should ship an order based on availability, proximity, cost, and SLA targets. Once selected, the WMS executes tasks to pick, pack, and dispatch efficiently.
In short, OMS chooses the right site; WMS ensures fast, accurate execution inside that site.
How does Sellercraft stand out in Southeast Asia?
We're purpose‑built for SEA with native Shopee/Lazada/TikTok integrations, OMS + PIM in one platform, and support for local compliance. Marketplace nuances are baked into workflows, not bolted on.
When is custom OMS development worth it?
Choose custom when unique workflows, legacy constraints, or regulatory requirements aren't covered off‑the‑shelf. Customization preserves competitive advantages while keeping operations stable.
Does an OMS replace our e‑commerce platform?
No. Storefronts handle shopping, carts, and payments. The OMS centralizes backend operations: product data, stock, order routing, and fulfillment coordination across channels.
Why not stick to marketplace‑only tools?
Single‑platform tools create silos and manual reconciliation. Sellercraft unifies channels so you maintain one source of truth and optimize performance across platforms.
03 Implementation
How long does implementation take?
SMEs usually go live in days for standard setups. Complex scenarios—ERP/WMS links, multi‑warehouse routing, and data cleanup—typically complete in about a month, depending on data quality and required integrations.
Will there be downtime?
No. We implement in parallel, migrate data, and test thoroughly. Once validated, we switch over seamlessly so daily operations continue without interruption.
What are common implementation challenges?
Data quality, inconsistent SKU naming, rigid legacy systems, and change management. We provide templates, validators, and training to standardize data and ease adoption across teams.
What preparation is required?
Clean product data, document workflows, share platform credentials, consolidate inventory files, nominate stakeholders, and set success metrics. We'll provide checklists and examples to accelerate setup.
Can we implement in phases?
Yes. Start with selected stores or channels, then expand. Phasing lowers risk, lets teams learn quickly, and surfaces optimizations before full rollout.
What if issues arise mid‑implementation?
We maintain timelines, risk logs, and contingency plans. Regular checkpoints ensure visibility, while dedicated technical support resolves blockers quickly.
04 Integrations
Which platforms and marketplaces are supported?
SEA marketplaces (Shopee, Lazada, TikTok Shop, Zalora, Tokopedia), global platforms (Shopify, WooCommerce, Magento), POS/ERP systems, accounting (Xero, QuickBooks, SQL Account), and major 3PLs across the region.
Is synchronization real‑time?
Yes. Inventory and orders update rapidly across channels with multi‑warehouse allocation and safety‑stock rules. Changes propagate quickly to keep listings accurate everywhere.
How are couriers and labels handled?
Bulk airway bills, automated workflows, and intelligent routing. Integrated label printing, tracking, and courier selection optimize cost and service levels by destination and SLA.
Can we integrate accounting and finance tools?
Yes. Xero, QuickBooks, and SQL Account are supported. Orders, adjustments, and financial entries sync to reduce manual work and keep books current.
How fast are new integrations delivered?
Standard marketplace connections go live within hours after credentials are provided. Complex ERP or custom APIs typically take up to a month including testing and deployment.
What if a required platform isn't supported yet?
We prioritize new connectors by demand. For urgent needs, we can build custom adapters or share API docs so your engineers can integrate directly.
05 Inventory & Fulfillment
How does OMS prevent overselling across channels?
We combine live inventory sync with instant stock reservation and channel thresholds. When quantities hit critical levels, listings can auto‑pause to protect accuracy.
Benefits: fewer cancellations, better seller ratings, and tighter SLA control.
Benefits: fewer cancellations, better seller ratings, and tighter SLA control.
Does Sellercraft support multiple warehouses and 3PLs?
Yes—comprehensive multi‑warehouse management with intelligent routing by availability, proximity, priority, cost, speed, and capacity. Supports ship‑from‑store and click‑and‑collect for retail networks.
Benefits: faster delivery via nearest‑node fulfillment, lower shipping costs through optimal carrier selection, and load balancing during peaks.
Benefits: faster delivery via nearest‑node fulfillment, lower shipping costs through optimal carrier selection, and load balancing during peaks.
Can the system handle flash sales and peaks?
Yes. Auto‑scaling infrastructure, order queueing, inventory throttling, and safety‑stock buffers stabilize operations during events like 11.11, 12.12, and CNY so you maintain speed and accuracy under load.
How does the order routing system work?
Routing logic is managed at the OMS layer, based on your logistics setup, warehouses, and marketplace requirements. Once a rule is applied, the marketplace, WMS, or 3PL takes over to optimize order picking and shipping inside each facility.
What inventory monitoring is available?
Dashboards show stock by channel and location, velocity trends, and low‑stock alerts. Teams can forecast demand, rebalance inventory, and protect bestsellers from stockouts.
Can we set different allocation strategies per channel?
Yes. Assign per‑channel quantities, reserve VIP/reseller stock, hold bulk order inventory, and maintain safety buffers. Use rules to prioritize high‑margin channels, ring‑fence inventory for key partners, and adapt to seasonal spikes.
06 Pricing & ROI
How much does Sellercraft cost?
Pricing depends on order volume, number of stores, integrations, and customization. Setup fees are transparent; monthly plans include hosting, support, updates, and standard connectors. Custom scope is quoted with clear specifications and milestones.
Do you offer a free trial?
We provide tailored consultations and detailed demos instead of limited trials—so stakeholders can verify capabilities, integration fit, and expected outcomes before implementation.
What ROI can we expect from implementing an OMS?
Typical gains within 3–6 months include a 20–30% reduction in manual hours, fewer overselling incidents and refunds, faster fulfillment with better ratings, and higher inventory accuracy that lifts conversions. Automation replaces repetitive work and real‑time data reduces errors so volume scales without linear headcount growth.
Are there setup fees or hidden costs?
No hidden fees. We document setup, monthly subscriptions, and optional custom work up‑front so budgets stay predictable and procurement stays simple.
How do you measure success and ROI?
We track processing time, inventory accuracy, fulfillment speed, error rates, and labor costs. Dashboards and periodic reviews tie operational metrics to margin improvement and revenue growth.
07 Security & Compliance
How do you protect data and customer information?
Encryption in transit and at rest, role‑based access, audit logs, and hardened cloud infrastructure. Alignment with PDPA (MY/SG), clear retention policies, and export/portability controls help meet governance requirements.
Can we control user access and permissions?
Yes—granular roles and permissions, two‑factor authentication, activity logs, and customizable access profiles to match job functions and separation of duties.
08 Data Migration & API
Do you provide API access?
Yes—REST APIs and webhooks for products, orders, inventory, and fulfillment. A rules engine supports automation and integration with internal systems.
Can we export our data?
Yes. Self‑serve exports for reporting and BI—orders, stock, customers, and performance metrics—in standard formats for warehouses and analytics tools.
How do you handle data quality issues during migration?
Validation tools, cleansing templates, and mapping assistance. We resolve duplicate SKUs, standardize product attributes, and fix missing data before go‑live to protect accuracy.
What about API rate limits and monitoring?
Plan‑based limits with elevated enterprise tiers. Real‑time usage dashboards, performance telemetry, and error tracking provide visibility and guardrails.
How reliable is real‑time synchronization?
We target 99.9% sync reliability using redundant services, automated retries, and alerting. Observability helps teams detect anomalies early and remediate quickly.
09 Support
What support channels are available?
Email for detailed issues, WhatsApp for quick help, and live chat during business hours (GMT+8). We assist with troubleshooting and operational best practices.
Do you provide training and onboarding?
Yes. Video libraries, remote onboarding sessions, and onsite workshops. Training covers navigation, best practices, advanced features, and optimization strategies.
How do we escalate urgent issues?
Use WhatsApp for fastest access to specialists. Real‑time messaging and screen sharing accelerate diagnosis and resolution when time matters.
What are your operating hours?
Monday to Friday, 8:00–18:00 GMT+8 (Singapore/Malaysia). These hours align with peak business windows across SEA.
Do you offer special support during shopping campaigns?
Yes. During major shopping campaigns (11.11, 12.12), festive seasons (CNY, Christmas), and other peak periods, we provide proactive monitoring, extra staffing, and priority SLAs to ensure smooth operations and faster response times.