Lazada Revises Seller Fees in Malaysia — What Sellers Need to Know
Lazada Malaysia has revised its seller commission rates, with fees now reaching up to 22.5%.
Table of Contents
Lazada Malaysia Updates Commission Structure
Lazada Malaysia has officially increased its seller commission fees, now charging up to 22.5% depending on the product category. This marks one of the most significant commission hikes in recent years and could impact thousands of online sellers operating on the platform.
According to Lazada’s updated policy, the new rates will be applied across key product categories, affecting both local and cross-border sellers. The adjustment is part of the company’s ongoing efforts to align with market standards and enhance platform sustainability.
Breakdown of the New Commission Rates
While the exact rate varies by category, reports indicate that high-demand and fast-moving categories like fashion, beauty, and lifestyle may face the steepest charges — some reaching as high as 22.5%. Other categories such as electronics, home appliances, and groceries will likely see moderate adjustments.
Previously, most commission rates ranged between 2% and 12%, depending on product type and seller tier. The latest increase represents a sharp jump, raising concerns among sellers about profitability and competitiveness.
The new commission fees vary across product clusters, categories, and sub-categories. — Lazada
Impact on Sellers
Many small and medium-sized businesses (SMEs) on Lazada are expected to reassess their pricing and marketing strategies to accommodate the new commission structure. Sellers who rely heavily on Lazada as a primary sales channel may face tighter margins unless they optimize operations or diversify their sales channels.
“This adjustment underscores the importance for Malaysian sellers to diversify across multiple channels — not just marketplaces,” said a Sellercraft spokesperson. “Businesses should explore omnichannel solutions that integrate marketplaces like Lazada and Shopee with their own webstores to protect margins and brand control.”
The LazMall rate changes are similar to marketplace rate hike. — Lazada
How Sellers Can Adapt
To stay competitive, sellers are encouraged to:
- Optimize pricing and promotions to balance profitability with platform visibility.
- Leverage multichannel tools (e.g., Sellercraft OMS, SiteGiant, Zetpy) to synchronize inventory and avoid over-reliance on a single platform.
- Build direct-to-consumer (D2C) webstores for stronger brand presence and customer retention.
- Automate fulfillment and accounting to reduce manual costs and increase efficiency.
Regional Implications
This move follows a broader trend across Southeast Asian marketplaces, where platforms are adjusting fee structures amid rising operational costs and competitive pressures from emerging players like TikTok Shop and Temu.
For international brands planning market entry into Malaysia, this shift highlights the need for a robust local partner who understands marketplace dynamics, logistics, and pricing strategies.
Key Takeaway
Lazada’s new commission rate of up to 22.5% serves as a wake-up call for eCommerce sellers to rethink their channel mix and digital infrastructure. By adopting a centralized order and inventory management system and expanding to multi-market platforms, businesses can safeguard profits and maintain growth momentum despite platform fee hikes.