Sellercraft OMS Alternative & Comparison
Managing orders across Shopee, Lazada, TikTok Shop, and your own webstore can quickly become overwhelming. Juggling multiple inventories, delayed shipments, missed chats, and hundreds of daily transactions—these are common challenges for Southeast Asian retailers. In markets like Malaysia and Singapore, where chat commerce and marketplace dominance define the landscape, a robust Order Management System (OMS) isn’t optional. It’s essential.
This article compares Sellercraft OMS with three popular alternatives—SiteGiant, Zetpy, and BigSeller—to help you choose the right solution, whether you're running a boutique brand, an eCommerce agency, or a high-volume retail operation.
3 Sellercraft OMS Alternatives To Consider
All four platforms help centralize orders and inventory across multiple sales channels, but each takes a different approach and serves distinct user needs. Here's a quick comparison:
Feature
| Sellercraft | Site Giant | Zetpy | Bigseller |
|---|---|---|---|---|
Core Focus | Customisable Multichannel OMS | Omnichannel eCommerce | Omnichannel OMS | Marketplace Order Management |
Marketplace Support | Shopee, Lazada, TikTok, Zalora, Tokopedia, Blibli | Shopee, Lazada, TikTok | Shopee, Lazada, TikTok, Zalora | Shopee, Lazada, TikTok |
Webstore Builder
| Shopify, Woocommerce, Magento sync | Shopify, WooCommerce, Unicart sync | Shopify, Woocommerce, Unicart sync | Shopify, Woocommerce sync |
POS/Offline Retail
| POS Integration | SiteGiant POS, OMO, CRM integration | Xilnex, StoreHub POS Integration | No |
Inventory Sync | O2O Inventory, Multi Warehouse Sync | Multi-warehouse inventory sync | Basic inventory sync | Basic inventory sync |
WMS Integration
| ERP/WMS integration | SiteGiant Warehouse Module | No | No |
Centralized Chat | OmniChat (WhatsApp, Shopee, TikTok, Lazada) | MultiChat (Shopee, Lazada, WhatsApp, Facebook, TikTok) | Zetpy Chat (basic operational) | Duoke (Shopee, TikTok, Lazada) |
Key Takeaways
Each platform has its own edge, depending on your business maturity, integration needs, and retail model:
- Sellercraft is designed for high-volume, fast-scaling brands. With real-time inventory sync, advanced automation, and unified chat, it’s ideal for large retailers, 3PLs, and agencies managing multiple clients. Sellercraft supports unlimited stores and marketplaces, offers powerful Gift With Purchase (GWP) campaigns, and integrates seamlessly with regional platforms and ERPs—delivering flexibility and control for complex operations. (customisable)
- SiteGiant is a top choice for SMEs seeking reliable local support and an all-in-one Malaysian ecosystem. Fully integrated within the Commerce Asia suite, SiteGiant connects with marketplaces, ERPs, and WMS tools. It excels at batch order management, sales performance analysis, and offers a familiar Malaysia-first toolset. Some advanced features may require higher-tier plans, but it’s a well-rounded solution for mid-sized sellers looking to scale across multiple channels.
- Zetpy stands out for retailers needing to bridge offline and online sales. Its platform syncs inventory and orders across marketplaces, POS systems (such as Xilnex and StoreHub), and accounting software (including AutoCount, Xero, QuickBooks). Zetpy’s streamlined control panel simplifies SKU management, automates status updates, and supports product variations and bundles—making it practical for businesses with both physical and digital storefronts.
- BigSeller is a straightforward, cloud-based solution for centralized order and inventory management across key Asian marketplaces. Popular among dropshippers and eCommerce teams focused on Shopee, Lazada, and TikTok Shop, BigSeller offers efficient batch processing, basic sales reporting, and easy-to-use tools for marketplace operations—perfect for sellers who prioritize simplicity and cost-effectiveness.
Why Sellercraft OMS Leads the Pack for Enterprise Retailers
1. Deep Customization & Seamless Integrations
Sellercraft offers direct, out-of-the-box connections to Southeast Asia’s top marketplaces—no plug-ins or middleware needed. Whether you're managing multiple storefronts or operating as an enabler agency, you benefit from:
- Unlimited stores and channels per account
- Flexible workflows for different business units
- Open API for ERP or warehouse system integrations
Orders flow in and sync across platforms in real time, while automation rules help flag delays, manage stock levels, and streamline tasks. Agencies and 3PLs also gain multi-client dashboards, keeping operations unified but data separated.
2. OmniChat: A Single Inbox for Every Channel
Customer service happens in WhatsApp, Shopee Chat, Tik Tok shop DM and Lazada inboxes. Sellercraft’s OmniChat brings all of these conversations into a single, collaborative view:
- Assign conversations by agent
- Set up auto-replies after hours
- Track response times and team performance
This is more than a chat tool—it's an operational advantage during campaign surges, seasonal spikes, and daily volume.
3. Advanced Promotions: Gift With Purchase Engine
Few OMS platforms go beyond basic discounts. Sellercraft lets you craft precise GWP campaigns, such as:
- Buy X, Get Y
- Spend RM100, get a free item
- Unlock gifts by product category
Inventory tracking and rules apply across every integrated sales channel. For retailers running campaigns like 11.11, Ramadan sales, or TikTok flash sales, this feature can drive higher basket sizes and repeat purchases.
Choosing the Right OMS for Your Stage
Here’s how the four platforms fit at different stages of growth:
Startups & Small Marketplace Sellers:
- BigSeller is a practical, cost-effective choice for new sellers or dropshippers focused primarily on Shopee, Lazada, and TikTok Shop. It streamlines order and inventory management without the complexity of additional integrations
Growing Brands & Agencies:
- SiteGiant and Zetpy are well-suited for businesses expanding into multiple channels or managing higher order volumes. Both platforms offer greater control, advanced batch order features, and support for inventory-heavy operations—making them ideal for scaling retailers and agencies.
Enterprise brands & fulfillment partners:
- Sellercraft is purpose-built for high-volume, fast-scaling operations. It delivers robust automation, multi-client dashboards, and seamless integration with regional marketplaces and ERPs, providing the infrastructure needed to support rapid growth and complex workflows.
Final Thoughts: Turning Chaos into Control
Southeast Asia’s eCommerce ecosystem is vibrant but chaotic. Multiple marketplaces, rising customer expectations, and hybrid sales models mean retailers need smarter tools.
Sellercraft OMS brings everything under one roof:
- Multi-channel inventory and order sync
- Built-in chat and support automation
- Local integrations with ERPs, 3PLs, and marketplaces
- Promotions, analytics, and workflow scalability
If your current systems are slowing you down—or forcing you to juggle between spreadsheets, plugins, and chat apps—it’s time for a change. Sellercraft offers the clarity, control, and scale your business needs to thrive.
Ready to simplify operations and scale with confidence? Explore how Sellercraft OMS can transform your multi-channel workflow today.