Business analytics

In the fast-paced world of e-commerce, success hinges on more than just a great product. It's about mastering the art of inventory management, understanding market dynamics, and keeping your customers delighted. As we enter 2024, the challenges have evolved, requiring a shift in your approach.What does 'aging inventory 'mean?Aging in, often known as aging inventory, […]

Previously, we discussed multichannel and its pros and cons in our earlier blog post. In today's fast-paced e-commerce business, people browse across multiple platforms like Shopee, Lazada, TikTok Shop, Zalora and many more, making the market for sellers more complicated. Managing this level of complexity needs mastery of omnichannel strategies, especially for those managing multiple […]

In the constantly evolving environment of e-commerce, one challenge stands out as a potential issue for sellers: managing accurate and synchronised inventory levels across multiple channels. When you are managing several marketplaces (Shopee, Lazada, TikTok Shop, Zalora and more), this hurdle can lead to significant disadvantages.  Inventory synchronisation is the process of ensuring that a product's […]

Decoding mega campaign success: Early planning is keyStarting a mega campaign like the Lazada and Shopee birthday sale, 10.10, 11.11, and end-of-year sales of e-commerce marketplaces is an exciting experience that requires thinking, analysis, and marketing. However, the key to a successful campaign is not only the challenge itself but also the thorough preparation that […]

Introduction In the ever-evolving world of e-commerce, staying ahead of the competition requires a keen understanding of customer behavior and preferences. While many sellers focus on aspects like product quality, pricing, and customer service, there's one often-overlooked feature that can play a pivotal role in boosting your sales strategy: the product views count. In this […]

Introduction In recent times, online shopping has become very popular, making the competition among e-commerce brands and stores much tougher. So, how can you make your business stand out in this crowded market? Once you figure that out, how do you manage important information like how much you sell, how many people visit your store, […]