Lazada

According to a recent study, the average rate of cart abandonment across all industries surpasses 70.19%. This statistic was derived from an analysis of 49 distinct studies that provided data on e-commerce shopping cart abandonment. What is shopping cart abandonment exactly? Shopping cart abandonment occurs when a buyer adds items to their online shopping basket […]

Are you prepared for the Ramadan sale campaign with Lazada and Shopee 2024? This yearly promotion offers sellers an excellent opportunity to increase their sales while achieving maximum visibility. The countdown has begun for both marketplaces, and you don't want to miss out! Here are the main details you should know: Lazada (PayDay Jualan Ramadan […]

In the constantly evolving environment of e-commerce, one challenge stands out as a potential issue for sellers: managing accurate and synchronised inventory levels across multiple channels. When you are managing several marketplaces (Shopee, Lazada, TikTok Shop, Zalora and more), this hurdle can lead to significant disadvantages.  Inventory synchronisation is the process of ensuring that a product's […]

Decoding mega campaign success: Early planning is keyStarting a mega campaign like the Lazada and Shopee birthday sale, 10.10, 11.11, and end-of-year sales of e-commerce marketplaces is an exciting experience that requires thinking, analysis, and marketing. However, the key to a successful campaign is not only the challenge itself but also the thorough preparation that […]

On November 23rd, 2023, our Sellercraft Indonesia Team experienced a profound and humbling day as we were graciously invited by Lazada to take part in the Lazada University Learning Festival (LUL Festival). This event, held in preparation for the 12.12 campaign, unfolded as a day of profound inspiration, collaboration, and the kind of knowledge that […]

Introduction On October 27th, 2023, we hosted an insightful masterclass event that brought together business owners and e-commerce enthusiasts seeking to enhance their online ventures. The event featured two notable names in the industry, Naavalan Vengadsalam (Sellercraft) and Wan Nor Farihin (Lazada). In this blog post, we'll recap the key takeaways and highlights from the […]