The Ultimate OMS Buying Guide for Southeast Asia (2025 Edition)
Looking for the right Order Management System (OMS) to scale your business in Southeast Asia?
This comprehensive guide covers what to look for, how to compare top tools, and why Sellercraft’s OMS is purpose-built for high-growth, multichannel merchants in the region.
What is Order Management System (OMS)?
An Order Management System (OMS) helps brands process, track, and fulfill customer orders across multiple sales channels. It connects eCommerce platforms, marketplaces, warehouses, and logistics tools into one synchronized ecosystem—minimizing friction, delays, and human error.
Why SEA Merchants Need an OMS?
- Managing products and orders across Shopee, Lazada, TikTok Shop, Shopify, and offline POS systems is complex and time-consuming.
- Manual updates lead to stockouts, wrong shipments, and disconnected systems.
- Without centralized product data (PIM), content mismatches cost conversions.
Sellercraft's OMS solves these challenges with native multichannel sync, catalog control, and fulfillment automation—purpose-built for SEA operations.
Key Features to Prioritize in Your OMS
Feature | Benefits |
|---|---|
Multi-channel syncing | Unify orders across Lazada, Shopee, Shopify, TikTok, and more |
Automated fulfillment | Auto-assign picklists, print AWBs, and route by rules |
Centralized product catalog | Manage SKUs, pricing, and stock from one dashboard |
Bulk updates | Push changes to descriptions, prices, and stock levels in seconds |
Custom rules engine | Adapt workflows by warehouse, channel, or item category |
Analytics & reporting | Track performance, fulfillment time, and inventory movement |
Sellercraft vs Competitors
Compare Sellercraft with other OMS providers →
Quick Summary: Unlike rigid legacy platforms, Sellercraft offers modular onboarding, fast sync speeds, and seamless regional logistics support—without expensive replatforming.
Real-World Success: Multi-Channel in Action
Companies using Sellercraft OMS have reported:
- 130% order volume growth within 30 days
- 2M+ SKUs managed across regional warehouses
- 90% reduction in manual SKU handling
Ninja Van, a leading logistics provider in Southeast Asia, offers cross-border and last-mile delivery solutions—and partners with Sellercraft to power seamless online and offline commerce for fast-growing brands in the region.
See how multi-channel management works in Southeast Asia →
Common Questions About OMS
See the full FAQ list →
Q: How is an OMS different from a CRM system?
A: An OMS (Order Management System) and a CRM (Customer Relationship Management) system serve distinct yet complementary purposes.
While a CRM focuses on managing customer interactions, tracking sales history, and analyzing behavior to drive marketing and retention, an OMS handles the operational side — streamlining order processing, inventory, shipping, and fulfillment.
Both contribute to a better customer experience but from different angles: CRM builds relationships, while OMS ensures smooth delivery.
Q: Can Sellercraft integrate with marketplace APIs?
A: Yes. Native integrations include Shopee, Lazada, TikTok Shop, WooCommerce, and Shopify.
Q: How long does implementation take?
A: Most clients go live in 2–4 weeks with minimal disruption.
Choosing the Right OMS for Your Growth Stage
- Audit current order & product management processes
- Identify gaps in sync, catalog accuracy, and fulfillment routing
- Pick a solution that scales modularly with your channel growth
Ready to Scale? Talk to Our Team
Sellercraft helps multichannel merchants simplify operations, reduce errors, and grow faster. Our OMS + PIM solution is designed for Southeast Asia's dynamic eCommerce and retail landscape.
About Us
Sellercraft, we are a team of experienced tech enthusiasts powering up major brands and warehouses in Malaysia, Singapore, Indonesia and Philippines, with our feature rich cloud supply chain solutions.
Address:
438A Alexandra Road
#07-01/06 Alexandra Technopark
Singapore 119967
Email:
Contact Info:
+60125668592