Sellercraft at the Time Digital Masterclass: Scaling Up Malaysian Startups
Sellercraft CEO Kevin Lee Shares His Thoughts on the Time Digital Masterclass


Sellercraft, a leading player in the e-commerce and SaaS industry, had the privilege of being part of an extraordinary event, the Time Digital Masterclass: Scaling Up Malaysian Startups. Represented by CEO Kevin Lee, Sellercraft joined a lineup of distinguished panelists on September 27th, 2023, to share insights and experiences that could inspire and empower the Malaysian startup community. In this blog post, we reflect on our participation in this remarkable event and express our gratitude to TIME dotCom Berhad, fellow panelists, and the attendees who made it all possible.

The event brought together some of the brightest minds in the Malaysian startup ecosystem, including esteemed panelists Lennise Ng (Co-Founder & CEO of Dropee), Chen Chow Yeoh (Co-Founder of Fave), and Xelia Tong (COO for pitchIN). Together, we shared our insights and experiences on the challenges and opportunities of scaling startups in today's digital-first world. It was a privilege to exchange ideas and experiences with these visionaries, and we believe that the audience benefitted greatly from their expertise.

From left: Chen Chow Yeoh (Co-Founder of Fave), Xelia Tong (COO for pitchIN), Lennise Ng (Co-Founder & CEO of Dropee), and Kevin Lee (CEO of Sellercraft)

The Time Digital Masterclass was not just another event; it was a day filled with inspiration, innovation, and invaluable knowledge. From the moment we stepped onto the stage at the Avanté Hotel in Petaling Jaya, or engaged virtually via Zoom, the atmosphere was electrifying. The energy and enthusiasm in the room, whether physical or virtual, were palpable.

Engaging with the Passionate Audience

Sellercraft would like to extend heartfelt appreciation to every attendee who made this event a resounding success. Whether you were present at the venue or joined us from afar through the magic of technology, your presence and engagement were the driving forces behind the event's success. We were thrilled to interact with such a passionate and motivated audience, eager to supercharge their startup journey. Your questions, comments, and shared experiences were invaluable.

Reflections on the Time Digital Masterclass

One of the key takeaways from the event was the importance of investing in digital skills. In today's rapidly evolving digital landscape, businesses of all sizes need to be able to adapt and innovate quickly. Having the right digital skills in place is essential for this.

Another key takeaway was the importance of collaboration. The startup community is a vibrant and supportive one, and there is much to be gained from working together. By sharing resources, expertise, and ideas, startups can accelerate their growth and success.

At Sellercraft, we are committed to supporting the growth of Malaysian startups. We believe that startups play a vital role in driving innovation and economic growth. We are proud to be a part of the Time Digital Masterclass and to contribute to the development of the Malaysian startup ecosystem

Gratitude to TIME dotCom Berhad

We would like to express our sincere gratitude to TIME dotCom Berhad for extending the invitation to Sellercraft and making this event possible. It's through the support of organizations like TIME dotCom Berhad that startups in Malaysia can thrive and scale to new heights. We are truly honored to have been a part of this initiative, and we look forward to future collaborations.

Continuing the Journey Together

As we wrap up this blog post, we want to thank once again all the attendees, fellow panelists, and TIME dotCom Berhad for making the Time Digital Masterclass a memorable and enriching experience. The Malaysian startup ecosystem is brimming with potential, and events like these are crucial for fostering growth and innovation. Let's continue to learn, grow, and innovate together as we pave the way for a brighter future in entrepreneurship.

Our thoughts on the event

The Time Digital Masterclass was a valuable learning experience for us at Sellercraft. We were particularly inspired by the insights shared by our fellow panelists. Lennise Ng of Dropee spoke about the importance of customer-centricity and building a strong brand identity. Chen Chow Yeoh of Fave emphasized the need to focus on execution and to be data-driven. Xelia Tong of pitchIN highlighted the importance of building a strong team and culture.

We also appreciate the opportunity to network with other startups and investors at the event. We were impressed by the passion and drive of the Malaysian startup community, and we are excited to see what the future holds.

Stay Connected with Sellercraft


To stay updated on Sellercraft's journey and explore potential collaborations, we invite you to connect with us on our social media channels and website. Together, we can shape the future of e-commerce and SaaS in Malaysia and beyond.

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