Glossary: OMS, Retail, and Ecommerce
A comprehensive glossary of all things go-to-market, retail tech, and e-commerce.
Order Management & Fulfillment
Order Management System (OMS)
Central software for managing, tracking, and processing orders across multiple sales channels. Helps unify workflows, automate routine tasks, and prevent order errors.
Bulk Order Printing
Allows sellers to print multiple order documents (invoices, shipping labels) in one go, streamlining high-volume processing.
Bulk Pick List
Generates a consolidated picking list for several orders, making it easier for warehouse staff to retrieve products efficiently.
Air Waybill (AWB) Printing
Automatically creates shipping documents for couriers, enabling smooth dispatch and providing end-to-end parcel tracking.
Service Level Agreement (SLA) Compliance
Monitors and enforces predefined standards such as shipping deadlines or delivery accuracy, essential for marketplace and customer trust.
Partial Fulfillment
Allows shipping available items from an order immediately, while pending items are sent later. Improves delivery speed and customer satisfaction.
Order Merge
Combines multiple orders from the same customer into a single shipment to reduce shipping costs and processing time.
Order Split
Splits a large order into multiple shipments based on stock availability or warehouse locations for faster delivery.
Bulk Mark as Shipped
Lets you update shipping status for multiple orders simultaneously, saving time during peak fulfillment.
Return Management (RMA)
Handles returned products, generating return authorizations, tracking status, and updating inventory accordingly.
Order Status Sync
Ensures order status updates are reflected in real-time across all channels, minimizing customer confusion and overselling.
Shipping Label Printing
Generates shipping labels directly within the platform, supporting various courier templates and formats.
Order Tracking
Lets sellers and buyers monitor real-time progress of their shipments, from dispatch to delivery.
Marketplace Order Import
Automatically pulls new orders from connected marketplaces into the OMS for central management.
Order Cancellation Workflow
Systematizes order cancellation procedures, ensuring inventory is adjusted and customers are notified promptly.
Order Sync Error Handling
Detects, logs, and helps resolve errors in syncing orders between marketplaces and the OMS.
Order Reference ID
A unique identifier for each order, aiding in tracking, reporting, and customer support.
Marketplace Shipping
Coordinates shipping processes tailored for each marketplace’s requirements and preferred couriers.
Order Invoice
Creates and manages customer invoices for each order, supporting accounting and compliance.
Order Batch Processing
Processes large groups of orders simultaneously for efficient bulk operations, ideal for flash sales or high-demand periods.
Third-Party Logistics (3PL)
Outsourced logistics providers handle inventory storage, packing, and shipping, enabling sellers to scale with less overhead.
Drop Shipping
A business model where the seller transfers customer orders to a supplier who ships directly to the customer.
Pick and Pack
Warehouse operations that involve selecting ordered items (picking) and preparing them for shipment (packing).
Proof of Delivery (POD)
Documentation (often digital) confirming that an order has been received by the customer.
Fulfillment Center
A warehouse or distribution center that processes online orders on behalf of sellers.
Lead Time
The total time from when an order is placed to when it is fulfilled and delivered to the customer.
Cross-Docking
A logistics method where inbound shipments are directly transferred to outbound trucks, minimizing storage time.
Reverse Logistics
The process of handling product returns, repairs, recycling, or disposal.
Backorder
An order for an item that is temporarily out of stock and will be shipped once available.
Order Lifecycle
All stages an order passes through, from creation and payment to fulfillment, delivery, and possible return.
Order Routing
Automatic assignment of orders to specific warehouses, stores, or fulfillment partners based on rules or location.
First-Mile Delivery
The first stage in the delivery process, moving goods from the seller to the shipping carrier.
Last-Mile Delivery
The final step in the delivery journey, where goods are delivered to the end customer’s address.
Split Shipment
Dividing an order into multiple deliveries, often to speed up fulfillment when items are sourced from different locations.
Shipping Manifest
A document listing all shipments being transported, used for verification and compliance.
Delivery Exception
An unexpected event (e.g., weather, incorrect address) causing a delay or change in delivery schedule.
Carrier Integration
Connecting shipping carriers directly to your OMS for real-time label generation, rates, and tracking.
Cycle Time
Time taken from when an order is received to when it is shipped or completed.
Order Accuracy Rate
Percentage of orders fulfilled without errors, reflecting warehouse and process reliability.
Average Order Value (AOV)
The average monetary value of all orders over a set period, useful for analyzing customer purchasing behavior.
Average Order Value (AOV)
The average monetary value of all orders over a set period, useful for analyzing customer purchasing behavior.
Ecommerce & Marketplace
Marketplace Integration
Connects your OMS with platforms like Shopee, Lazada, TikTok Shop, or Amazon, enabling centralized product, order, and inventory management across channels.
Channel Management
Tools to oversee multiple sales channels from one dashboard, making it easy to compare performance, manage listings, and avoid overselling.
Webstore Sync
Synchronizes orders, products, and inventory between your branded online store (e.g., Shopify, WooCommerce) and the OMS for streamlined operations.
Shopify Integration
Direct API connection with Shopify, enabling automatic syncing of orders, stock, and product data for efficient fulfillment.
WooCommerce Integration
Links WooCommerce webstores to your OMS, consolidating inventory, order processing, and catalog management.
Order Source Identification
Identifies which sales channel (e.g., Shopee, Lazada, webstore) each order originates from, improving analytics and fulfillment planning.
Centralized Product Catalog
A unified database for all products listed on every connected channel, ensuring accuracy and simplifying updates.
Multi-Store Management
Manage multiple webstores or marketplace accounts from one platform, reducing manual work and enhancing scalability.
Shop Sync Error Handling
Detects and resolves synchronization problems between OMS and sales channels, minimizing data discrepancies.
Marketplace Seller Center
A dedicated portal for managing marketplace operations—listings, orders, promotions, and performance—in one place.
Shop Name Management
Manages store branding and naming across all connected platforms for unified customer recognition.
Multi-Brand Store Support
Allows sellers to operate and manage several brands or business entities from one OMS account.
Digital Shelf
The online presentation of your products, including images, descriptions, and reviews—crucial for competitive positioning.
Cart Abandonment
When a shopper adds products to their online cart but leaves without completing the purchase—a key metric for conversion optimization.
Conversion Rate
The percentage of website or marketplace visitors who complete a desired action (usually a purchase).
Payment Gateway
A secure online service that processes electronic payments for eCommerce transactions.
Social Commerce
Selling directly through social media platforms like Facebook, Instagram, or TikTok, often integrated with chat or live selling features.
Click-and-Collect
A service allowing customers to purchase online and pick up their orders at a physical store location.
Mobile Commerce
Conducting buying and selling activities via mobile devices, often requiring dedicated apps or responsive websites.
Affiliate Program
A performance-based marketing system where external partners promote your products and earn commission on resulting sales.
Customer Journey
The series of steps a buyer takes from discovery to purchase and post-sale interaction, essential for mapping user experience.
Go-to-Market (GTM) Strategy
A structured plan outlining how a company will introduce its products or services to new markets, including channels, pricing, distribution, and marketing approaches.
Cross-Border eCommerce
The buying and selling of goods or services online across international borders, requiring attention to logistics, currency, taxes, and compliance.
Localization
Adapting product listings, content, pricing, and user experience for specific countries or regions, including translation, currency, and cultural preferences.
Landed Cost
The total cost of a product once it reaches the buyer, including the item price, shipping, customs duties, taxes, and insurance—crucial for international pricing.
Customs Clearance
The process of submitting necessary documentation and paying duties/taxes to legally import goods into a new country.
Market Entry Strategy
The approach a business uses to enter a foreign market, such as direct exports, partnerships, joint ventures, or establishing a local presence.
Distributed Warehousing
Storing inventory in multiple geographic locations to reduce delivery times and costs for international customers.
Pre-Order
Enables customers to purchase items not yet in stock, with fulfillment set for a future date.
Backorder
Allows the sale of items temporarily out of stock, promising delivery when replenished.
Direct-to-Consumer (DTC or D2C)
A business model where brands sell directly to customers through their own channels (webstores or social media), bypassing third-party retailers.
Average Revenue Per User (ARPU)
The mean revenue generated per customer or account over a set period, used to gauge the value of different channels or segments.
Customer Acquisition Cost (CAC)
The total cost of acquiring a new customer, including marketing, advertising, and sales expenses; a key metric for profitability analysis.
Omnichannel Retail
A sales approach that provides customers with a seamless experience across online stores, marketplaces, social media, and physical retail locations.
Minimum Order Quantity (MOQ)
The lowest quantity of a product that a supplier or marketplace allows for a single order, often used to manage logistics costs and supply chain efficiency.
Channel Conflict
Tension or competition between different sales channels (e.g., retail, marketplace, direct), which can lead to pricing or service inconsistencies.
Dynamic Pricing
A strategy where product prices are automatically adjusted in real time based on demand, competition, inventory, or other factors.
Marketplace Saturation
A scenario where too many sellers compete in the same category, making differentiation, visibility, and pricing power more challenging.
Attribution Model
A framework for determining which marketing touchpoints or channels get credit for a sale or conversion.
Customer Retention Rate
The percentage of customers who continue buying from your business over a specific period, indicating loyalty and satisfaction with your brand or service.
Inventory & Product Management
Product Listing Management
Centralized tool for creating, editing, and organizing product information across all connected sales channels.
Product Listing Management
Centralized tool for creating, editing, and organizing product information across all connected sales channels.
Inventory Sync
Automatic updating of inventory levels across marketplaces, webstores, and internal systems to prevent overselling.
Stock Adjustment
Process for correcting inventory counts due to returns, losses, or errors, ensuring accurate stock records.
Product Import/Export
Bulk upload or download of product data for faster onboarding and catalog management.
Multi-Warehouse Inventory
Manage and track stock in multiple storage locations for greater fulfillment flexibility and efficiency.
Product SKU Management
Creation and maintenance of unique Stock Keeping Units for accurate tracking of each product and variant.
Product Bundling
Combining multiple products into a single package for sale, often used to increase order value or clear stock.
Product Price Update
Batch or individual updating of product prices across all integrated channels from one dashboard.
Product Stock Transfer
Moving inventory from one warehouse or location to another for optimized stock allocation.
Barcode Scanning
Using barcode technology for quick, error-free product identification, receiving, and picking.
Inventory Low Stock Alert
Automated notifications when inventory falls below set thresholds, preventing stockouts.
Batch Stock Update
Updating inventory levels for many SKUs at once, saving time during audits or large shipments.
Product Attribute Management
Organizing products with characteristics such as color, size, or material for better catalog navigation.
Product Category Mapping
Assigning products to the correct categories on each sales channel for improved search and organization.
Multi-Channel Stock Management
Keeping inventory accurate across webstores, marketplaces, and offline stores in real time.
Product Auto-Sync
Automatically updates product data across all connected sales channels after any change.
Inventory Reporting
Provides insights into stock movement, turnover, and aging for better replenishment decisions.
Dead Stock Identification
Spotting unsold or obsolete items to aid in clearance or write-off planning.
Stock Movement History
A log of all inventory changes—purchases, sales, transfers, and adjustments—for audit and analysis.
Product Status (Active/Inactive)
Designates products as available or unavailable for sale, controlling visibility on each channel.
Safety Stock
Extra inventory kept on hand to prevent stockouts during demand spikes or supply delays.
Inventory Turnover
A measure of how often inventory is sold and replaced within a set period.
Just-In-Time (JIT) Inventory
A strategy to receive goods only as needed, reducing storage costs and waste.
First-In, First-Out (FIFO)
Accounting method where the oldest inventory is sold or used first.
Last-In, First-Out (LIFO)
Inventory accounting where the most recently received stock is sold or used first.
Serial Number Tracking
Managing individual items by their unique serial numbers, useful for electronics or regulated goods.
Cycle Counting
Frequent, systematic counting of inventory subsets to spot errors before they escalate.
Stockout
When demand for an item cannot be fulfilled due to insufficient inventory.
Overstock
Excess inventory, leading to increased holding costs and risk of obsolescence.
Obsolete Inventory
Products no longer saleable due to expiration, damage, or market changes.
Inventory Shrinkage
Loss of stock from theft, damage, or administrative error.
Consignment Inventory
Stock that remains the property of the supplier until it’s sold by the retailer.
Vendor-Managed Inventory (VMI)
Suppliers monitor and replenish inventory at the retailer’s location.
Kitting
Pre-assembling items into ready-to-ship packages or kits for easier sales.
Bill of Materials (BOM)
A list of raw materials, parts, and components needed to manufacture a product.
Inventory Valuation
Assigning value to inventory for accounting and financial reporting.
Physical Inventory Count
Manually counting all items to verify inventory accuracy.
Inventory Carrying Cost
Total costs associated with storing unsold goods, including warehousing, insurance, and spoilage.
Perpetual Inventory System
Continuously tracks inventory changes in real time as sales and receipts occur.
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