Business trends: How Affiliate Marketing Still Fits into E-commerce in 2024?

What Is Affiliate Marketing Actually About?

Have you heard about the Shopee Affiliate Programme, Lazada Affiliate Programme, TikTok Affiliate Programme, or Zalora Affiliate Programme? These top marketplaces are also capitalising on opportunities by adjusting to affiliate marketing trends. Simultaneously, they help sellers increase earnings by allowing marketplace users to become affiliates, increasing their visibility to their target consumers. But what is affiliate marketing exactly? In this article, we'll look at how affiliate marketing remains relevant in 2024 and why everyone should take advantage of this opportunity, especially those who are running online stores, to adapt to the benefits of affiliate marketing and understand why it’s a valuable tool for e-commerce businesses.

What is affiliate marketing actually about?

Affiliate Marketing

Affiliate marketing for sellers is a performance-based marketing strategy in which a business (the seller) rewards third-party affiliates for driving traffic or sales to their products or services through the affiliate's campaigns. Sellers often supply affiliates with a unique tracking link or code, and affiliates receive a commission for every sale or activity created by their referral. This performance-based marketing strategy uses the power of third-party affiliates to drive traffic and purchases, creating a win-win situation for both sellers and affiliates.

At its core, affiliate marketing is about paying affiliates for the traffic or revenue they produce through their marketing efforts. This mutually advantageous relationship allows sellers to use affiliates' huge networks and influence, while affiliates receive a reward for effectively promoting items or services.

While affiliate marketing is seen as one of the simplest ways to earn money and not that challenging, success isn't immediate, which often requires more time, effort, and dedication than just getting referral codes. The outcomes vary based on several factors, but the affiliate marketing can be beneficial to sellers when done right.

Let's look at how sellers can properly use the effectiveness of affiliate marketing to boost their profits.

Key strengths of affiliate marketing to e-commerce sellers

Identify the target audience

Affiliate marketing needs you to understand your audience. Identify your audience's demographics, preferences, and interests to match affiliate recruitment efforts with similar audiences. This ensures affiliates may reach your target audience and drive traffic and conversions.

Affiliate Marketing 1
Recruit quality affiliates

Quality overcomes quantity in affiliate recruitment. Partner with affiliates with a strong internet presence, credibility, and influence in your niche. Find bloggers, social media influencers, content creators, and industry experts who may suggest your products or services to their audience.

Provide promotional resources

Give your affiliates the resources they need to market your products and services. Give them branding-compliant banners, photos, product descriptions, and sample content. By simplifying promotions, sellers help affiliates combine their marketing with your brand.

Offer attractive commission rates

Competitive commission rates motivate affiliates to promote your products over others. By paying tempting commissions, businesses can encourage affiliates to work harder on their marketing campaigns, increasing sales and profits.

Affiliate Marketing 2
Track and analyse performance

Use effective affiliate monitoring tools to track affiliate marketing campaigns. Track clicks, conversions, sales, and ROI to evaluate your affiliate programme. Sellers can discover patterns, optimise plans, and strategically set up resources by analysing performance data.

Communicate effectively

Open communication with affiliates promotes collaboration and understanding. Help affiliates promote with regular updates, insights, and support. Strong affiliate ties can boost collaboration and promotion.

Affiliate Marketing 3
Optimise your affiliate programme

Keep improving your affiliate programme based on affiliate feedback and performance statistics. Explore alternative promotional techniques, commission systems, and incentives to see what works best for your audience and results. Affiliate marketing is dynamic; therefore, flexibility and agility are essential.

Leverage e-commerce marketplaces for affiliate programmes

Sellers can use Shopee, TikTok, and Lazada affiliate networks in addition to traditional affiliate marketing. Sellers can recruit and track affiliates within the marketplace ecosystem on platforms with built-in affiliate marketing functionality.

Benefits of affiliate marketing for e-commerce businesses

Affiliate Marketing 4
Expanded reach

Affiliate marketing allows sellers to reach more customers by using affiliate networks and audiences. This greater exposure can boost brand awareness, traffic, and sales.

Cost-effective marketing

Affiliate marketing is performance-based, unlike traditional advertising channels that require upfront expenses with no promise of returns. Affiliate commissions are only paid for actual purchases or conversions, making it a cost-effective marketing strategy with a clear ROI.

Increased sales and revenue

Affiliate marketing helps sellers increase sales and earnings without a large upfront investment. Affiliates' endorsements and recommendations increase conversion rates and sales volume.

Enhanced brand credibility

When valued affiliates support your products or services, people trust your brand. Affiliates' positive reviews and recommendations can increase customers' confidence and buy likelihood.

Flexible and scalable

Sellers may scale and adapt to changing market conditions and business goals using affiliate marketing. To optimise performance and increase earnings, sellers can quickly alter commission rates, promotional techniques, and affiliate agreements.


In an ever-changing e-commerce industry, affiliate marketing is a consistent and profitable strategy for businesses looking to broaden their reach and improve revenue. Sellers can use affiliate marketing to reach new audiences, increase sales, and improve brand trust by grasping the fundamentals and adopting effective techniques.

Sellercraft's Affiliate Programme provides an excellent chance for individuals to capitalise on this expanding trend. With the opportunity to earn up to RM100 per referral, working with Sellercraft not only increases personal profits but also stimulates success within one's network. Furthermore, Sellercraft's established reputation in e-commerce solutions ensures that referred clients receive excellent service and support, which strengthens one's credibility and increases customer happiness.

Don't pass up the opportunity to increase your revenue and empower your network's growth. Join Sellercraft's Affiliate Programme today and take the opportunity to connect for success while earning quick cash. Visit here to get started and take your affiliate marketing to the next level.

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